…a way to present laminates at a smaller scale, for scenes to be manageable, while being able to show a variety of textures with patterns remaining visible.

“Building Blocks” was a concept that came about after multiple iterations and discussions with the client and creative partner. The brief was to create a series of images that could be used to as dividers as well as general brand images.

The goal was to try tackling laminates from a different angle—and if it was possible, multiple angles, through multiplanar shapes. The usual ways that a person might experience looking at materials are usually in the form of showrooms or interior images of kitchens, living rooms, etc., Alternatively, from material swatches presented to them by a contractor or designer.