Perhaps a little unconventional, Sam cultivated his interest in creative work while pursuing education in Information Technology (Diploma) and Information Systems (Bachelors). He believes that the years spent nurturing a reasoning logic have enriched his empathetic nature, allowing him to bring both head and heart to creative conversations.

Born into a family of Accountants and Engineers, going against the grain was not an easy decision. Much to the chagrin of those close to him, he believed that the willingness to push against the odds, and the desire to explore and innovate, can only be possible for someone who is passionate about the work.

In his own words, “I’d rather risk failing at something I loved than be mediocre at something I didn’t.”.